Carbonated water consumption has increased four servings per capita since 2013, according to the NPD Group, a market research company with expertise in consumer behavior. That translates to over 3 billion servings of the stuff. The search for sugar-less and healthier carbonation is big factor in the growth in sales of sparkling water, club soda and seltzer. However you call it, more brands, packaging options and flavors are available.
It’s all About the Bubbles
What a fantastic time to discover the type of bubble water you like: small bubbles or big bubbles that make your eyes water when you drink it cold. What about how it feels in your mouth: salty, chalky, bright, fresh. Fruit flavored seltzer made with real fruit or natural fruit flavors?
… and the Taste
First and foremost, it must taste good to you. Why bother otherwise? Second, if you’re going the all natural route, why go only part way? Take that next step and go with bubble water mixed with Fruitations for the all natural fruit seltzer water you’ve been searching for.
And you are not alone. Read more in this New York Times article and discover what the growth of the carbonated water segment says about consumers and investors alike.